If customers only buy during a sale, the answer may not be another sale. It may be that your regular price, product value or discount habit has taught them to
The same cookie tastes better when there are only two left in the jar. That's not a joke. It's a 1975 study, and it explains why "only 2 left" sells,
Most apps hope you never check a rival's price. Toing checks it for you and puts it right next to its own. Even stranger, the app is backed by Swiggy.
A ₹2,999 shirt marked down to ₹1,499 feels like a steal. The same shirt priced at ₹1,499 from the start feels normal. The only difference is the first number you
A cinema sells small popcorn for ₹200 and large for ₹400. Most people buy the small. Then it adds a medium at ₹370. Suddenly the large starts flying off the
You'd be annoyed for a whole day if you lost ₹100. Finding ₹100 would make you smile for about ten minutes. That gap explains free trials, "last day" sales and