ROAS looks great, so the team wants to double the budget. But your average cost per customer hides what the next customer will cost. Check that first, or the extra
Your ad dashboard says CAC is ₹420. Your finance team says ₹810. Both are "right". The gap between them decides whether your growth is healthy or quietly burning money.
Your competitor's press release says "growing fast". Their official filing says exactly how fast, and how much they spent on ads to get there. This tool puts those filings a
Revenue makes you feel good. Contribution margin tells you the truth. It's the money left from each order after shipping, packaging, returns and ads have taken their share.