Everyone compares delivery times and discounts. But most people don't compare at all. They open the same app every time. Winning that one tap is the whole game.
Everyone assumed Zepto was burning money on billboards. Look at where those billboards actually stand, and a smarter plan shows up. It's less about brand and more about geography.
The thin gold line at the bottom of your Blinkit cart looks like a courtesy. It is a pricing instrument built on the goal gradient effect, and it is doing