A falling retention curve can make your ad account look like the obvious place to work. Usually, it is the wrong place to start. First find out when customers leave
Channels do not fail because you got worse at them. They fail because they worked, other people noticed, and the price of attention rose to meet the value of it.
Everyone remembers the invite-only gate and the celebrity ads. The mechanism that actually built CRED was smaller and stranger: it manufactured a number young Indians could screenshot, and gave them