The CFO asks what the brand campaign returned. The marketing team says "it's hard to measure". Both leave unhappy. Brand marketing isn't impossible to measure. It's just slow, and most
You're 29, working in IT or sales or finance, and you spend your evenings reading about marketing. You wonder if you've left it too late. Usually, you haven't. But the
A recruiter tells you that you're "too agency" for a brand role. Now you're wondering if three years of late nights were a mistake. They weren't. But there's a translation
Every relative asks about CAT. Every brand manager on LinkedIn seems to have an IIM tag. So do you actually need an MBA to build a marketing career? It depends
Your manager just wrote ten captions in one minute with a chatbot. You went home and googled whether your job is safe. Here's the honest answer, without the panic and
Someone in your team still adds 30 hashtags to every post. Someone else swears they killed your reach. Both are wrong. Here's what hashtags actually do on Instagram now.
Most marketing teams measure output. Output is the wrong unit. The only question that matters is how much of what you published last year is still working right now.
The click is disappearing and the citation is replacing it. That is not the end of content marketing. It is a change in what content is for, and answer engine