Everyone compares delivery times and discounts. But most people don't compare at all. They open the same app every time. Winning that one tap is the whole game.
Most apps hope you never check a rival's price. Toing checks it for you and puts it right next to its own. Even stranger, the app is backed by Swiggy.
In February 2025, a listed education company announced its mascot had died. The internet held a funeral. The owl came back weeks later. Here's why it worked, and why most
Someone in your team still adds 30 hashtags to every post. Someone else swears they killed your reach. Both are wrong. Here's what hashtags actually do on Instagram now.
Most brands use push notifications like a loudspeaker. Zomato uses them like a friend who knows it is raining outside. That difference turned a boring CRM tool into free reach.