If customers only buy during a sale, the answer may not be another sale. It may be that your regular price, product value or discount habit has taught them to
For years, cheap electronics in India came with a quiet apology. boAt removed the apology. It sold affordable earphones as something you'd be proud to wear, not something you settled
Everyone compares delivery times and discounts. But most people don't compare at all. They open the same app every time. Winning that one tap is the whole game.
Your competitor's press release says "growing fast". Their official filing says exactly how fast, and how much they spent on ads to get there. This tool puts those filings a
Google changed a familiar design, then made the obvious joke about it before the internet could. The joke gave people a way to join the launch, but it could not
Most apps hope you never check a rival's price. Toing checks it for you and puts it right next to its own. Even stranger, the app is backed by Swiggy.
You're 29, working in IT or sales or finance, and you spend your evenings reading about marketing. You wonder if you've left it too late. Usually, you haven't. But the
A recruiter tells you that you're "too agency" for a brand role. Now you're wondering if three years of late nights were a mistake. They weren't. But there's a translation
Every relative asks about CAT. Every brand manager on LinkedIn seems to have an IIM tag. So do you actually need an MBA to build a marketing career? It depends
Your manager just wrote ten captions in one minute with a chatbot. You went home and googled whether your job is safe. Here's the honest answer, without the panic and