A falling retention curve can make your ad account look like the obvious place to work. Usually, it is the wrong place to start. First find out when customers leave
Everyone compares delivery times and discounts. But most people don't compare at all. They open the same app every time. Winning that one tap is the whole game.
People do not work harder because a reward is big. They work harder because it is close. That one idea runs your free delivery bar, your loyalty card and your
Most brands use push notifications like a loudspeaker. Zomato uses them like a friend who knows it is raining outside. That difference turned a boring CRM tool into free reach.
The IKEA effect shows that people value things more highly when they helped build them. The labour illusion shows that people rate a service more highly when they can see
A funnel is a report. A loop is a machine. The four loop types, why retention is the precondition, and how to test whether your growth compounds.